These three tips will help you overcome your fear of prospecting.
As a real estate agent, there’s probably one task you hate doing more than any other: prospecting. Whether you’re cold calling, knocking on doors, or talking to strangers at an open house, prospecting is often awkward. However, it’s absolutely necessary if you want to get more leads and grow your business.
If your hatred or fear of prospecting is holding you back from being the best agent you can be, don’t worry. Here are three simple tips to help you get over your prospecting anxiety:
1. Don’t overcomplicate it. If you’re afraid of going blank during a cold call, you need to have a set plan. For example, I always reach out to people and try to build rapport through social media first. That way, it will feel like I’ve “earned” the right to talk to them on the phone, which can be more personal.
"Prospecting is a numbers game."
2. Set an achievable goal. Part of the reason why prospecting seems like such a daunting task is that you’re never “finished”—you can always make another call. Here are a few simple goals you can set for yourself. First, set aside an hour for prospecting, and do it first thing in the morning. This way, it won’t be hanging over your head all day. Another goal is to set an appointment each day.
3. Don’t be afraid of failure. For many, each unsuccessful cold call feels like a complete failure. However, remember that prospecting is a numbers game—no one secures a lead every time they reach out to a stranger. What’s the worst that could happen? One short call that doesn’t go anywhere shouldn’t ruin your day. Instead, try to keep a positive attitude and celebrate your successes.
These tips will help you start prospecting like a pro. If
you have questions about these suggestions or would like some more prospecting advice, don’t hesitate to call or email me. I am always willing to talk.
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